Private Fashion Tour - Ferragamo Museum & Officina Profumo-Farmaceutica Tour

Discover Florence's distinct fashion history and culture on a private sightseeing tour. Begin with a visit to the 16th-century perfumery and herbalist shop, Officina Profumo - Farmaceutica di Santa Maria Novella. This is the oldest historic pharmacy in Europe, dating back to 1612, and still in operation after 400 years. Today it is a perfumery and an herbalist shop, and you will find fragrances and other products that originate from the Tuscan tradition of the Renaissance.

The guided tour will then bring you to the Salvatore Ferragamo Museum to see the iconic shoe designer's most famous and ornate work. Along the way, your guide will offer insights into Tuscany's influential contributions to the fashion world. Get the personalized experience of a private tour in Florence. Don't forget to grab some keepsakes along the way so that your visit to Florence will be truly unforgettable.

Enjoy the live commentary from our certified guide in your native language, and choose between a morning or afternoon starting time to dive into Florence's fashion history!